I saw a great advertisement yesterday. It was an ad for a storage facility on a bus. (The ad was on the bus, not the storage facility.) What made it such a great ad? Underneath the phone number was the instruction, … [Read more...]
Archives for June 2009
How NOT to Make a Sales Call
It happened again. Yesterday I got a call from a salesperson who breathlessly told me what she did, mentioned she was going to be in my area and asked me if Tuesday or Wednesday would be better for her to stop … [Read more...]
Social Media in the Limelight
If you’ve been avoiding social media because you believe it’s a waste of time, a fad or just for kids, it’s time to rethink your position. Social media (or web 2.0) sites are growing in influence every day and with this … [Read more...]
How College Can Help You Boost Your Sales
If your prospect attended college—or their children do—find out where. (You can find out directly from your prospect, from an associate or from their profile on social networking sites like Facebook and LinkedIn.) Then … [Read more...]
Use Returns to Increase Your Sales
How good is your return policy? And I don’t mean how well does it prevent people from making returns so you can keep a few extra bucks in your pocket. I mean, how convenient does your policy make it for customers to return … [Read more...]