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Archives for June 2009

The Benefits of Tracking Your Sales

June 29, 2009 by Don

I saw a great advertisement yesterday. It was an ad for a storage facility on a bus. (The ad was on the bus, not the storage facility.) What made it such a great ad? Underneath the phone number was the instruction, … [Read more...]

Filed Under: Sales

How NOT to Make a Sales Call

June 25, 2009 by Don

It happened again. Yesterday I got a call from a salesperson who breathlessly told me what she did, mentioned she was going to be in my area and asked me if Tuesday or Wednesday would be better for her to stop … [Read more...]

Filed Under: Sales

Social Media in the Limelight

June 22, 2009 by Don

If you’ve been avoiding social media because you believe it’s a waste of time, a fad or just for kids, it’s time to rethink your position. Social media (or web 2.0) sites are growing in influence every day and with this … [Read more...]

Filed Under: Sales

How College Can Help You Boost Your Sales

June 19, 2009 by Don

If your prospect attended college—or their children do—find out where. (You can find out directly from your prospect, from an associate or from their profile on social networking sites like Facebook and LinkedIn.) Then … [Read more...]

Filed Under: Sales

Use Returns to Increase Your Sales

June 15, 2009 by Don

How good is your return policy? And I don’t mean how well does it prevent people from making returns so you can keep a few extra bucks in your pocket. I mean, how convenient does your policy make it for customers to return … [Read more...]

Filed Under: Sales

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