Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
I saw a great advertisement yesterday. It was an ad for a storage facility on a bus. (The ad was on the bus, not the storage facility.) What made it such a great ad? Underneath the phone number was the instruction, …
Continue Reading about The Benefits of Tracking Your Sales →
It happened again. Yesterday I got a call from a salesperson who breathlessly told me what she did, mentioned she was going to be in my area and asked me if Tuesday or Wednesday would be better for her to stop …
If you’ve been avoiding social media because you believe it’s a waste of time, a fad or just for kids, it’s time to rethink your position. Social media (or web 2.0) sites are growing in influence every day and with this …
If your prospect attended college—or their children do—find out where. (You can find out directly from your prospect, from an associate or from their profile on social networking sites like Facebook and LinkedIn.) Then …
Continue Reading about How College Can Help You Boost Your Sales →
How good is your return policy? And I don’t mean how well does it prevent people from making returns so you can keep a few extra bucks in your pocket. I mean, how convenient does your policy make it for customers to return …
Listen to my latest interview with Jim Blasingame on the Small Business Advocate Show. Find interviews with Small Business experts on the Small Business Advocate show To listen to previous interviews, click here. …
