Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
May is International Business Image Improvement Month. In honor of that, I thought I’d tweet out an article on the subject. But when I did a search for “how to improve your business image,” all the articles I found …
Continue Reading about Nine Ways To Improve Your Business Image →
When sales managers and business owners hire salespeople, they’re typically looking for sales experience. Frequently, industry knowledge. And sometimes—although not often enough—attitude. But there’s another quality you …
Stories are extremely powerful. Not only can they can be informative and persuasive, they can also be engaging, entertaining, and memorable. That is, if they’re told well. A poorly told story can lose the audience, and …
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Every business speaker, blogger, podcaster, columnist, and comedian owes a huge debt of gratitude to United Airlines. In forcibly dragging a paying customer off an overbooked plane at Chicago’s O’Hare airport, United has …
Continue Reading about Perception Is All That Matters for Your Sales →
Every business wants more customer loyalty. Loyal customers are the easiest and fastest to sell to. They buy more often. They don’t beat you up on price. They forgive you when you make a mistake or encounter a problem. …
Continue Reading about 26 Ways to Boost Your Customer Loyalty →
Much—if not most—marketing is wasted. Various studies put the number at anywhere from 40% to 60%. You can’t afford to waste time, money, and effort like that though. If you want to generate more sales, your marketing needs …
Continue Reading about Five Steps to Creating a Powerful Marketing Piece →
