Why a Great Product Isn’t Enough

March 17th, 2011

Listen to my latest interview with Jim Blasingame on The Small Business Advocate® Radio Show. The 15-minute interview is broken into two segments.

Whether you’re a CEO, manager, small business owner or salesperson, you’ll discover why it’s critical to address a customer’s emotional needs as well as their physical needs. You’ll also learn the seven emotional needs you need to satisfy in order to boost your sales.

Five Steps to Creating a Powerful Sales Presentation

March 9th, 2011

creating powerful sales presentationsA great sales presentation makes people want to buy. A poor presentation costs you the sale. Want to make sure your presentations are superior?

Listen to my appearance on Breakthrough Business Strategies Radio with Michele Price as I share a simple five-step process for creating winning sales presentations. In this eight-minute segment, you’ll discover:

• The best way to open your presentation
• How to build your credibility
• Why you don’t need to have the “best” product or service to make the sale
• The one thing you must have in your presentation
• And more!

To listen, just click on the link below. Or to download the segment to listen later, right-click the link and select “Save Target As…”

Five Steps to Creating a Powerful Presentation, Don Cooper on Breakthrough Business Strategies Radio (mp3)

To learn more about Michele Price and listen to her interview other business experts on Breakthrough Business Strategies Radio (which I strongly recommend), check out her web site: www.WhoIsMichelePrice.com.

Great Thoughts on Sales, Business and Success V

March 2nd, 2011

I love quotations. Great quotes can be inspiring, insightful and instructive. Here are some more of my favorites:

“Character is the salesperson’s stock in trade. The product itself is secondary. Truthfulness, enthusiasm and patience are great assets to every salesperson. Without them, they couldn’t go far. Courage and courtesy are essential equipment.” —George M. Adams

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” —Stuart Henderson

“A man is a success if he gets up in the morning and goes to bed at night and in-between does what he wants to do.” —Bob Dylan

“The secret of getting ahead is getting started.” —Sally Berger

“Just because something doesn’t do what you planned it to do doesn’t mean it’s useless.” —Thomas A. Edison

“I am always doing things I can’t do. That’s how I get to do them.” —Pablo Picasso

“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” —Donald Porter

“If you want to go fast, go alone. If you want to go far, go with others.”             —African proverb

“Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, ‘I will try again tomorrow.’” —Mary Anne Radmacher

“I like thinking big. If you’re going to be thinking anything, you might as well think big.” —Donald Trump 

“Never confuse a single defeat with a final defeat.” —F. Scott Fitzgerald

“Anyone who stops learning is old, whether at 20 or 80. Anyone who keeps learning stays young.” —Henry Ford

“Creativity is allowing oneself to make mistakes. Art is knowing which ones to keep.” —Scott Adams 

“Nobody has things just as he would like them. The thing to do is to make a success with what material I have. It is a sheer waste of time and soulpower to imagine what I would do if things were different. They are not different.” —Dr. Frank Crane

“Don’t compromise yourself. You are all you’ve got.” —Janis Joplin

“There’s nothing wrong with wealth. There’s everything wrong with poverty.”       —Arthur Laffer

“If you never change your mind, why have one?” —Edward De Bono

“Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best.” —Theodore Isaac Rubin

“If you don’t risk anything, then you risk even more.” —Erica Jong

“Ordinary won’t change the world.” —Lewis Gordon Pugh

“Don’t be discouraged by a failure. It can be a positive experience. Failure is, in a sense, the highway to success, inasmuch as every discovery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form of error which we shall afterwards carefully avoid.” —John Keats

“No one ever listened themselves out of a sale.” —Don Cooper

For more of my favorite quotations, check out Great Thoughts on Sales, Business and Success Volume I, Volume II, Volume III and Volume IV.

By the way, what are some of your favorite quotations?