Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
In my last post, I wrote about the fact that—contrary to a popular business cliché—customers are often wrong. In those situations, it’s up to us to correct them, so they don’t make a mistake, or at least prevent them from …
Continue Reading about Nine Ways to Correct a Customer Without Insulting Them →
One of the most common clichés in business is “The customer is always right.” It’s a staple of books and training seminars on sales, marketing, and customer service. And it’s dead wrong. While today’s buyers …
As a general rule, it’s best to focus on the present while keeping an eye toward the future. That doesn’t mean, however, that you should completely ignore the past. Because not only does the past hold a plethora of …
Failure leads to success, if you learn from it. But what’s better than learning from your failures? Learning from someone else’s failures! Listen in as Jeff Shuey (Chief Evangelist at K2), Andrea Waltz (author of Go For …
Continue Reading about Seven Business Failures You Can Learn From →
The world is full of myths, and the field of sales has its share. But while myths can be entertaining—and even instructional—they can be dangerous if taken seriously. Listen to my appearance on Breakthrough Radio with …
Continue Reading about Five Myths that Jeopardize Your Sales →
A lot of sales advice focuses on things you should be doing. But equally important to know are the things you shouldn't be doing. Like what, you ask? Listen to my appearance on Breakthrough Radio with Michele Price. In …
Continue Reading about Six Things to Stop Doing to Boost Your Sales →
