Your customers are exactly like your employees. And both of them are exactly like the people in your life you love most. In one critically important way: They have the exact same emotional needs.
They all want to feel valued and valuable. That means they want to feel:
1. Understood
2. Appreciated
3. Important
4. Respected
5. Cared about
6. Special
7. Safe
8. Smart
The more of the these emotions they feel—and the more strongly they feel them—the better their performance, productivity, attitude, communication, initiative, morale, health, enthusiasm, decision-making, creativity, loyalty, and sales.
When you actively make your clients feel these eight ways, they’ll rave about you to others and buy more frequently from you. When you stimulate these eight emotions in your employees, they’ll work harder, stay longer, innovate more, and take better care of your customers. And when you regularly trigger these eight emotional states with your loved ones, they’ll be happier, healthier, more secure, more successful, and more loving.
By the way, this also applies to your vendors, partners, franchisees, contractors, interns, volunteers, lenders, investors, colleagues, and friends. Pretty much everyone who interacts with you and your business.
So whether you’re a salesperson, manager, or CEO, do everything in your power to make everyone that you and your organization touch feel these eight ways. The more you do, the better your results, sales, and relationships will be.
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