If you saw that title and clicked over here to see if you might be treating your salespeople too well, I can guarantee you—you aren’t. In fact, you probably don’t treat your salespeople well enough.
Your salespeople are among the most important employees in your company. If money is the life blood of a business, salespeople are the heart that pumps it. Which means you need to take very good care of yours. (Both salespeople and heart.)
This is not to say that you need to give your sales team an unlimited budget and every conceivable perk. Nor does it mean that you shouldn’t hold your salespeople accountable. (You absolutely should.)
It means that whether you’re a sales manager, VP, or CEO, a big part of your job is to equip your sales team for success, eliminate as many hurdles for them as possible, create a positive atmosphere for them to work, provide them with plenty of feedback, coaching, and training, and shower them with appreciation.
Too many companies expect extraordinary results from their sales teams, but make it difficult for them to achieve such results. And then don’t reward their salespeople even when they do. This saps motivation, leading to poor performance, burnout, and lost sales.
The success of your business depends on your salespeople. The better you treat them, the better they’ll perform. Conversely, if you don’t treat your salespeople well enough, one of your competitors will.