Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
A female friend called me recently to tell me a story. She had arrived home from work around dusk. As she approached her house, she noticed two men walking through the neighborhood. She pulled into her driveway, opened …
Continue Reading about Are You Making Your Prospect Uncomfortable? →
Much—if not most—marketing is wasted. Various studies put the number at anywhere from 40% to 60%. You can’t afford to waste time, money, and effort like that though. If you want to generate more sales, your marketing needs …
Continue Reading about Five Steps to Creating a Powerful Marketing Piece →
Does boosting your sales mean you have to be sneaky, underhanded, manipulative, and high-pressure? Absolutely not! In fact, if you truly want to excel in sales, you need to be just the opposite. Because a virtuous …
