Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
Negotiation is an essential element of most sales efforts. Yet too many salespeople, professionals, and business owners lack the skills to negotiate successfully. If you’re not good at negotiating, it can cost you both …
Continue Reading about Seven Negotiating Mistakes That Hurt Your Sales →
In my last post, I wrote about the fact that—contrary to a popular business cliché—customers are often wrong. In those situations, it’s up to us to correct them, so they don’t make a mistake, or at least prevent them from …
Continue Reading about Nine Ways to Correct a Customer Without Insulting Them →
One of the most common clichés in business is “The customer is always right.” It’s a staple of books and training seminars on sales, marketing, and customer service. And it’s dead wrong. While today’s buyers …
As a general rule, it’s best to focus on the present while keeping an eye toward the future. That doesn’t mean, however, that you should completely ignore the past. Because not only does the past hold a plethora of …
It seems like every other week I read an article bemoaning the ever-declining length of the human attention span, which apparently is down to 4½ seconds. (Which means you’re no longer even reading this.) Here’s the …
Continue Reading about Short Attention Spans Aren’t the Problem →
