Why Being Great Isn't Good Enough for Your SalesYou have a great product or service. In fact, it’s better than great—it’s fantastic! It’s awesome! It’s world-class!

Guess what? It doesn’t matter. And if you’re laboring under the belief that it does, then you’re losing sales.

Listen to my appearance on Breakthrough Radio with Michele Price. In this 6½ -minute segment, I explain why this is and what you can do about it. These critical insights will transform how you think about your business and your sales!

To listen, just click on the link below. Or to download the segment to listen later, right-click the link and select “Save Target As…”

Why Being Great Isn’t Good Enough: Don Cooper on Breakthrough Radio (mp3)

To learn more about Michele Price and listen to her interview other business experts on Breakthrough Radio (which I highly recommend), check out WhoIsMichelePrice.com.