Listen as Michele Price interviews me on Breakthrough Business Radio.  Michele and I discuss how important price really is to your prospects, what to do when prospects ask for a discount and how to charge more than your competition.

To listen, just click on the link below. Or to download the interview to listen later, right-click the link and select “Save Target As…”

Whenever you listen, make sure you have a pen and paper ready, because you’ll want to take notes!

The Myth of Price, Interview with Michele Price on Breakthrough Business Radio (mp3)

To learn more about Michele and listen to her interview other business strategists (which I strongly recommend), check out her web site: