McDonald’s is looking to boost their sales of coffee in Canada by giving it away. Through May 3, its 1400 Canadian outlets will offer a free small coffee to customers during breakfast hours.

While no purchase is necessary to receive the free cup of coffee, I’m betting a lot of people will buy breakfast while they’re there. Odds are also good that both coffee and breakfast sales will continue to increase after the promotion as a result of having gotten more of the public to try their coffee.

It’s a smart tactic for McDonald’s in their battle for market share with Starbucks, Country Style and national coffee leader, Tim Horton’s. Offering their product for free eliminates the risk for buyers, increasing the likelihood people will try it. And if customers like it, they’ll be back for more. 

What can you give away to entice people to try you? For some great ideas, click here for my article Sell More by Giving Things Away.