Listen as Michele Price interviews me on Breakthrough Business Radio. Michele and I discuss how important price really is to your prospects, what to do when prospects ask for a discount and how to charge more than your …
The Most Important Word in Sales and Marketing
Do you know what it is? It’s a common word you use every day, probably without giving it much thought. But when you’re marketing, networking or selling, it’s the most powerful word you can use. No, it’s not “free.” …
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