Do you know what the real value of your product or service is? Can you articulate your value to a prospect so they understand it? Have you ever wondered why some people immediately appreciate your value while others just don’t seem to get it?

Listen to my appearance on Breakthrough Business Strategies Radio with Michele Price. In this nine-minute segment, I discuss the reason so many salespeople and professionals undervalue what they sell. You’ll discover how to determine your real value and how to effectively communicate it to your prospective buyers.

To listen, just click on the link below. Or to download the segment to listen later, right-click the link and select “Save Target As…”

What’s Your Value? Don Cooper on Breakthrough Business Strategies Radio (mp3)

To learn more about Michele Price and listen to her interview other business experts on Breakthrough Business Strategies Radio (which I strongly recommend), check out