Worst Sales AdviceThere’s a lot of sales advice out there. Some of it is fantastic. Some of it is pretty good. And some of it is downright awful.

One of the most common pieces of advice is so bad, it will often cost you the sale.

What is it? And what should you do instead?

Listen to my appearance on Breakthrough Business Strategies Radio with Michele Price. In this seven-minute segment, I reveal this counter-productive strategy and give you an alternate approach that will significantly improve your sales.

To listen, just click on the link below. Or to download the segment to listen later, right-click the link and select “Save Target As…”

The Worst Sales Advice Ever: Don Cooper on Breakthrough Business Strategies Radio (mp3)

To learn more about Michele Price and listen to her interview other business experts on Breakthrough Business Strategies Radio (which I highly recommend), check out WhoIsMichelePrice.com.