Four Things Buyers Want MostEveryone knows that buyers want the best products and the best service at the best prices. But that’s not all they want. And in fact, those aren’t even the most important things they want. What are the most important things buyers want?

Listen to my appearance on Breakthrough Radio with Michele Price. In this nine-minute segment, I share what these four items are and why they matter so much. When you provide these four things to your prospects and customers, you’ll gain a huge edge over your competitors.

To listen, just click on the link below. Or to download the segment to listen later, right-click the link and select “Save Target As…”

The Four Things Buyers Want Most: Don Cooper on Breakthrough Radio (mp3)

To learn more about Michele Price and listen to her interview other business experts on Breakthrough Radio (which I absolutely recommend), check out