Great Service Equals Great SalesSales is service and service is sales. So if you want more sales, you need to be providing more than just good service. You need to provide exceptional service. What does that mean, exactly?

Listen to my appearance on Breakthrough Radio with Michele Price. In this 8-minute segment, I share five elements of extraordinary service. You’ll discover what it takes to deliver service that leaves your customers not merely satisfied, but elated. When you ensure your customer service embodies these five factors, your clients will come back to you again and again, as well as refer you to everyone they know!

To listen, just click on the link below. Or to download the segment to listen later, right-click the link and select “Save Target As…”

The Five E’s of Great Customer Service: Don Cooper on Breakthrough Radio (mp3)

To learn more about Michele Price and listen to her interview other business experts on Breakthrough Radio (which I strongly recommend), check out