May 11th, 2011
Selling is challenging. There are lots of obstacles to overcome: competition, buyer reluctance, the economy in general, and more.
None of these, however, is the biggest obstacle to your sales success.
You can blame the economy, your company, your product, short-sighted discounters, tight lending guidelines, stupid customers and various other external forces all you want. The fact remains, if your sales suck, it’s your fault.
Whether you’re a salesperson, small business owner, professional or CEO, the buck stops with you.
You can’t control all those external factors. You can only control yourself.
Your current sales are based on the choices you’ve made up to this point. Your future sales will be determined by the choices you make from this point forward.
So if you really want to increase your sales, the question is, what are you going to do about it?