social media myths and your salesThere are dozens of myths about social media, from the idea that only big businesses can do it well, to “if you build it, they will come.” The danger of these myths is that, if you buy into them, they’ll sabotage your social media efforts and hurt your sales.

Listen as Michele Price interviews me and Andrea Waltz—author of the book Go for No— on Breakthrough Business Strategies Radio. In this 75-minute interview, the three of us explore these diverse myths and separate fact from fiction, truth from fairy tale.

You’ll discover:
• Which rules of traditional marketing apply to social media and which don’t
• The very real risks of social media and how to manage them
• Which industries social media is good for and which industries it isn’t
• Why it doesn’t matter if you’re funny
• How to shortcut your learning curve
• And much more!

To listen, just click on the link below. Or to download the interview to listen later, right-click the link and select “Save Target As…”

Social Media Myths and Your Sales: Don Cooper and Andrea Waltz on Breakthrough Business Strategies Radio (mp3)

To learn more about Andrea Waltz, click here to follow her on Twitter and visit her web site at

To learn more about Michele Price, click here to follow her on Twitter and visit her web site at