listening and salesListening is one of the most critical skills in selling, yet most salespeople, professionals and business owners are terrible at it. (This goes for most customer service representatives, sales managers and CEO’s as well.)

You can both improve and practice your listening skills by checking out my appearance on Breakthrough Business Strategies Radio with Michele Price.

In this ten-minute segment, you’ll discover:
• The first step in listening more effectively
• Two things you should never do while your prospect is talking
• How to remember more of what you hear
• Why what’s not said can be as important as what is
• How to know when your prospect is getting closer to buying
• And more!

To listen, just click on the link below. Or to download the segment to listen later, right-click the link and select “Save Target As…”

Seven Secrets for Super Listening, Don Cooper on Breakthrough Business Strategies Radio (mp3)

To learn more about Michele Price and listen to her interview other business experts on Breakthrough Business Strategies Radio (which I absolutely recommend), check out her web site: