Your product (or service) is great! Terrific! Fantastic!

But it’s not perfect. Not by a long shot. It has flaws. Drawbacks. Downsides.

And yet you have to sell it anyway. How?

Listen to my appearance on Breakthrough Business Strategies Radio with Michele Price. In this eight-minute segment, I discuss the key to selling a product or service that isn’t quite perfect.

To listen, just click on the link below. Or to download the segment to listen later, right-click the link and select “Save Target As…”

How to Sell an Imperfect Product: Don Cooper on Breakthrough Business Strategies Radio (mp3)

To learn more about Michele Price and listen to her interview other business experts on Breakthrough Business Strategies Radio (which I strongly recommend), check out WhoIsMichelePrice.com.

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