Sales Value CaseYou know there’s value in your product or service. But your prospects don’t seem to fully appreciate it. And as a result, they don’t buy from you.

How do you get your prospect to see your value in its entirety?

Listen to my appearance on Breakthrough Business Strategies Radio with Michele Price. In this nine-minute segment, I discuss where most salespeople go wrong in trying to make their value case and how you can make your value crystal-clear to your prospects every time!

To listen, just click on the link below. Or to download the segment to listen later, right-click the link and select “Save Target As…”

How to Make Your Value Case: Don Cooper on Breakthrough Business Strategies Radio (mp3)

To learn more about Michele Price and listen to her interview other business experts on Breakthrough Business Strategies Radio (which I heartily recommend), check out WhoIsMichelePrice.com.

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