Finding Ideal ProspectsToo many businesses and salespeople waste enormous amounts of time, money and effort trying to sell to “everyone.” Savvy ones, though, focus their resources on their “ideal” prospects, resulting in easier, faster and bigger sales.

But how do you figure out who your ideal prospects are?

Listen to my appearance on Breakthrough Radio with Michele Price. In this 9½-minute segment, I share the secrets to identifying the prospects who are most likely to buy from you. Whether you’re in sales or marketing—or both—you’ll discover exactly what to do to maximize the return on your sales efforts.

To listen, just click on the link below. Or to download the segment to listen later, right-click the link and select “Save Target As…”

How to Determine Your Ideal Prospect: Don Cooper on Breakthrough Radio (mp3)

To learn more about Michele Price and listen to her interview other business experts on Breakthrough Radio (which I strongly recommend), check out WhoIsMichelePrice.com.

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