How kid-friendly are you? Whether you’re marketing to children or their parents, the more hospitable your business is to children, the more sales you’ll make.

For example, you might create a supervised play area where parents can leave their children while they shop. Consider putting small chairs in your waiting room so young kids don’t feel so uncomfortable. And be sure to place items you DO want kids to see and touch down low to make it convenient for them.

Here are 33 other ideas for catering to kids and their parents:

  • Coloring books and crayons
  • A television
  • Video tapes
  • Blocks
  • Animals: fish, birds, hamsters, spiders, etc.
  • Children’s books
  • Magazines for a variety of ages
  • Candy or gumball machines
  • Model trains
  • Booster seats or high-chairs
  • Music
  • Puzzles
  • Water, soda, or juice
  • Diaper changing tables in BOTH restrooms
  • Extra diapers and changing accessories
  • Puppets
  • Cartoons
  • A sandbox
  • Video games
  • Comic books
  • Popcorn
  • Temporary tattoos
  • Collector cards
  • Child-size food portions
  • Ice cream
  • Costumes and dress-up clothes
  • Balloons
  • A clown
  • Contests exclusively for kids
  • A computer with kid-oriented software
  • Face-painting
  • A treasure chest
  • Posters with hidden pictures

Whichever ideas you choose to use, keep in mind that the most important factor when dealing with children is to have a kid-friendly attitude. Everyone in your organization should always treat them with kindness, courtesy, and respect.

After all, they’re your future customers.

Learn more about Don Cooper.