Pricing unquestionably affects sales. But what exactly is the “right” price?

Are you charging enough? Too much?

Is it time to raise your prices? Are you constantly being pressured for discounts?

If you struggle with any of these issues, check out my appearance on the Reality Check Podcast with Craig Price. In this 30-minute interview, Craig and I discuss the challenges so many professionals and business owners face when it comes to pricing their products and services.

To download the episode, click here.

While you’re at the Reality Check Podcast site, be sure to download some of Craig’s other fantastic interviews with a wide variety of business experts. And for Craig’s contrarian insights on business and personal success, follow him on Twitter.