Today is National Cheese Day.

It’s also National Cancer Survivors Day, Apple Computer Day and Children’s Awareness Memorial Day. In addition, it’s National Fishing Week, North American Occupational Safety and Health Week, National Candy Month, National Fragrance Week, International People Skills Month, National Burglary Prevention Month, International Volunteer Week and National Pest Control Month.

To name just a few.

Why should you care? Because if you can link what you sell to any of the above observances, you have a great opportunity to send out press releases, post on Twitter or your blog, offer a promotion or follow up with prospects and clients.

You don’t have to wait for a major holiday to do these things. If you’re a landscaping service, a home & garden center or a nursery, you could send out a press release alerting the media about National Garden Month, with information about your company. In honor of Bubble Wrap Appreciation Day, you could offer free shipping on any purchase. Or you could call a prospect and leave a message on their voice-mail wishing them a Happy Stick Out Your Tongue Day.

You can find information on these and other annual occasions at your bookstore or library in books such as Chase’s Calendar of Events or online at sites like and

Here are just a few of the days, weeks and months that have been designated for some cause or issue. (I swear I’m not making any of these up.)
• National Bike to Work Day
• Organize Your Home Day
• National Shampoo Week
• International Hot & Spicy Food Day
• National Hobby Month
• Customer Service Day
• Rid the World of Fad Diet and Gimmicks Day
• Clean Up Your Computer Month
• Fun at Work Day
• Homes for Birds Week
• Personal Self-Defense Month
• National Lipstick Day
• Hot Air Balloon Week
• Professional Speakers Day
• Root Canal Appreciation Day
• Correct Posture Month
• Dump Your Significant Jerk Day
• Handshake Day
• National Baby Week
• National Caffeine Addiction Awareness Month
• International Talk Like a Pirate Day
• Canada-U.S. Goodwill Week
• Wear a Plunger on Your Head Day

Want more? Follow me on Twitter, where I’ll post a different commemorative day, week or month daily.