Human beings are never satisfied. Which is a good thing, because it’s that trait that causes us to continually progress. We want bigger, better, faster.

We want more.

Whenever we buy something, it’s because we’re looking to attain more of something in our life or business.

So what does your company, product or service offer your customer more of? Here are 54 ideas:

1. Taste
2. Information
3. Entertainment
4. Capacity
5. Energy
6. Flexibility
7. Attention
8. Security
9. Time
10. Money
11. Features
12. Accuracy
13. Power
14. In-depth analysis
15. Options
16. Excitement
17. Support
18. Uses
19. Coverage
20. Seating
21. Freedom
22. Certainty
23. Opportunities
24. Consistency
25. Productivity
26. Storage
27. Praise
28. Choices
29. Attendees
30. Reach
31. Battery life
32. Growth
33. Protection
34. Influence
35. Love
36. Sex
37. Confidence
38. Ability
39. Results
40. Fun
41. Space
42. Insight
43. Control
44. Advantages
45. Reliability
46. Connection
47. Mobility
48. Convenience
49. Energy efficiency
50. Comfort
51. Health
52. Capabilities
53. Perks
54. Success

Use this list as you create or revise your marketing materials or sales presentations. Identify which specific items your prospective customer wants more of and determine how your product or service provides them with those things.

Do that and you’ll achieve more sales.

What else do buyers want more of? Share your ideas in the comments section below!

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