The most powerful four-letter word in sales and marketing is “free.” Everybody loves getting something for nothing. And giving things away can be an extremely powerful sales tactic. Two stories that were recently shared by …
Eleven Ways to Boost Your Presentation Skills
Whether you’re a salesperson, executive, or business owner, presentation skills are vital to your success. But presentation skills are rarely taught in school, and too many companies don’t invest in such training for their …
Continue Reading about Eleven Ways to Boost Your Presentation Skills →
How a Sandwich Can Transform Your Business
Let’s say you own a restaurant. And let’s say on your menu you have a Reuben sandwich. The Reuben is a classic, which is why it’s on the menus of approximately 98.7% of all restaurants. And therein lies the …
Continue Reading about How a Sandwich Can Transform Your Business →
Honesty Is The Best (Sales) Policy
Recently, a woman called me, stated that she was taking a survey and started to ask me questions. (Without asking for my permission, by the way.) After the third question, it was obvious where this “survey” was going, so I …