Santa Facing Increasing Pressure to Stop Using Reindeer

December 19th, 2017

santa-facing-increasing-pressure-to-stop-using-reindeerAnimal rights group, People for the Ethical Treatment of Animals (PETA), added its voice to the chorus of organizations calling on Santa Claus to end his practice of using reindeer to pull his sleigh.

“Reindeer are proud, majestic, noble creatures who deserve to live independent, cruelty-free lives with their families,” reads PETA’s statement. “By keeping them captive and forcing them to perform exhausting labor in high-stress situations, Santa Claus is sending the message to the world’s children that it is perfectly okay to mistreat animals for your own ends. It is long past time for Mr. Claus—a supposed ‘saint’—to end this cruel exploitation.”

In a series of Tweets, Santa responded to PETA’s statement:

“I care about my reindeer more than PETA could possibly know. I have lived and worked with reindeer for more than a century.”

“Reindeer in the wild have an average life span of less than ten years. They are routinely eaten by wolves, polar bears, and Abominable Snow Monsters.”

“My reindeer live for decades in comfort and safety. I have elf veterinarians to provide them with free health care. They live fulfilling, meaningful, purpose-driven lives. They even sing, dance, and play reindeer games.”

PETA’s salvo adds an animal-welfare angle to the reindeer controversy. Until now, most of the opposition to Santa’s use of reindeer has come from environmental groups who allege that Santa’s reindeer contribute heavily to global warming.

“Because Santa’s reindeer are magic, they produce more methane and carbon dioxide in one night of flying than America’s entire cattle population does in a year,” argues Lulu Skiptamalu, a spokesperson for the Foundation for Research to Effectively Enact Zero Emissions (FREEZE).

Santa was conspicuously not a co-signer of the Paris Accords, which aim to reduce greenhouse gas emissions.

At a heated press conference recently, Santa assured the assembled crowd, “Look, if anybody has a stake in keeping the North Pole cold, it’s me. We’ve reduced the workshop’s carbon footprint by 37% over the past fifteen years and we’re working toward LEED certification.”

When pressed about his reindeer’s contribution to climate change, an obviously exasperated Santa responded, “The few electric sleighs available only have a range of a few hundred miles. That won’t even get me to Nova Scotia. And even if there were charging stations all along my route, recharging the sleigh would add incalculable hours to my trip. It would take me at least a week to get everything delivered. I like a white Christmas as much as the next guy, but I only have one day to work with.”

Reached for comment, Elon Musk asserted, “Tesla is currently working on the next generation of electric sleighs. While the sleigh market is definitely a niche, we feel it is important. Sleighs present a unique engineering challenge because the necessary battery size prevents adequate lift. But we’ll do everything we can to support Santa. We’re big fans.”

Your Job is Not to Sell Anything

December 5th, 2017

Your Job is Not to Sell AnythingA lot of people hate selling. But that’s because they have the wrong idea of what selling is.

Too many people believe that sales is about manipulating prospects into doing something they don’t want to do. That it’s about conning a person into buying your product instead of someone else’s. That it’s about doing whatever it takes to separate a buyer from their money, even if it includes pressuring, lying, or cheating.

That’s not what sales is.

Sales is helping people acquire the things they want and need for a better life. It’s assisting them in making a good buying decision. It’s helping buyers overcome their fears and reduce their confusion so they can purchase something that enables them to solve a problem or achieve a goal. It’s preventing them from making a mistake that would cost them money, time or aggravation.

In other words, selling is being a customer advocate. A consultant. An assistant. A counselor. An advisor.

Which means looking out for your prospect’s best interests. Asking questions to enable them to determine their needs, wants, and concerns. Helping your buyer navigate through the maze of options and choices. Providing them with the benefit of your knowledge and experience. Giving them the confidence to make a decision and feel good about it. Being there for your customer after the sale.

As a salesperson, business owner, or professional, that’s your job. Think of selling in these terms and you’ll see that it’s a job you can be proud of.

Great salespeople don’t sell anything. They help people buy.