What’s the Opposite of a Good Idea?

October 24th, 2017

What’s the Opposite of a Good Sales Idea?If your instinctive response to this question is “A bad idea,” then you’re missing out on opportunities to boost your sales.

Because we don’t live in a binary, good/bad, either/or world. We live in an incredibly rich, diverse, complex world filled with unlimited possibilities.

And while the opposite of up may be down and the opposite of slow may be fast, the opposite of a good idea is not necessarily a bad one. It could be an equally good idea.

Wonderful Pistachios recently launched a new ad campaign that takes advantage of this concept. Their new TV commercials feature characters who have had outrageously unfortunate lives. One character—“Jim”—is described: “His third wife ran off with his second wife. Tornadoes chase him. During a near death experience, someone else’s life flashed before his eyes.”

The concept is effectively the opposite of “The Most Interesting Man in the World” campaign that Dos Equis beer has been successfully using for a decade. In fact, Wonderful’s Chief Creative Officer, Darren Moran, who created the campaign, refers to the characters as the “anti-Most Interesting Man in the World.”

It’s a smart strategy, considering that Dos Equis sales have increased 34.8% since 2007 when the “Most Interesting Man” campaign began. (Even more impressive when you consider other mass market beer brands have been stagnant or declined in sales in that time.) The advertisements worked, which means Wonderful Pistachios’ ads are likely to work too.

And while Wonderful Pistachios may be the latest to employ the “opposite” approach, they certainly aren’t the first. Savvy companies have long utilized the technique of looking to the opposite of a good idea for another good idea. Here are just a few examples:

giant size — mini size

hot coffee — iced coffee

super store — boutique store

strong adhesive (Krazy Glue®) —weak adhesive (Post-it® Notes)

value menu burger — steakhouse burger

full service — self service

wet shampoo — dry shampoo

donuts — kale

So the questions for you are:

• What’s the opposite of what you’re doing now?
• What’s the opposite of what everyone else is doing ?
• What’s the opposite of your strength?
• What’s the opposite of something that already works?
• What’s the opposite of a current trend?

Flip everything upside down and inside out. Change the positive to negative and vice versa. Look at things the other way around in reverse.

Whatever you do, don’t make the mistake of assuming the opposite of a good idea is a bad idea. That’s just nuts.

How to Boost Your Fourth Quarter Sales

October 12th, 2017

how-to-boost-your-fourth-quarter-salesThe fourth quarter is already upon us. Are your sales where you’d like them to be? Want to finish the year strong?

Listen to my appearance on Breakthrough Radio with Michele Price. In this 35-minute-long interview, we discuss:

• The biggest myths about selling in the fourth quarter
• The first thing you need to do to boost your year-end sales
• Where to find your fastest, easiest sales
• Ways to take advantage of the year-end holidays
• How to close prospects that are sitting on the fence
• And more!

To learn more about Michele Price and listen to her interview other business experts on Breakthrough Radio (which I highly recommend), check out TheBreakthroughRadio.com.

Great Thoughts on Sales, Business and Success IX

October 4th, 2017

great-thoughts-on-sales-business-and-success-ixThere’s a lot of wisdom, insight, encouragement, and humor out there. Here’s another sampling of my favorite quips and quotes.

“If you are not building value, you are losing sales.”—Laurie Brown

“When starting out, don’t worry about not having enough money. Limited funds are a blessing, not a curse. Nothing encourages creative thinking in quite the same way.”—H. Jackson Brown

“I have always recognized that the object of business is to make money in an honorable manner. I have endeavored to remember that the object of life is to do good.”—Peter Cooper

“Those things that hurt, instruct.”—Benjamin Franklin

“If we don’t change, we don’t grow. If we don’t grow, we aren’t really living.”
—Gail Sheehy

“I will not allow yesterday’s success to lull me into today’s complacency, for this is the great foundation of failure.”—Og Mandino

“When we seek to discover the best in others, we somehow bring out the best in ourselves.”—William Arthur Ward

“You may be disappointed if you fail, but you are doomed if you don’t try.”
—Beverly Sills

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”—Alvin Toffler

“If eighty percent of your sales come from twenty percent of all of your items, just carry those twenty percent.”—Henry A. Kissinger

“There’s no business like show business, but there are several businesses like accounting.”—David Letterman

“Success does not consist in never making blunders, but in never making the same one the second time.”—H.W. Shaw

“You may get skinned knees and elbows, but it’s worth it if you score a spectacular goal.”—Mia Hamm

“The best way to have a good idea is to have lots of ideas.”—Linus Pauling

“How many a man has thrown up his hands at a time when a little more effort, a little more patience would have achieved success?”—Elbert Hubbard

“He who is not every day conquering some fear has not learned the secret of life.”—Ralph Waldo Emerson

“To be a great champion you must believe you are the best. If you’re not, pretend you are.”—Muhammad Ali

“Confront your problems head on. Issues that you run from, run your business.”—Jill Marcus

“I am careful not to confuse excellence with perfection. Excellence, I can reach for; perfection is God’s business.”—Michael J. Fox

“The vision must be followed by the venture. It is not enough to stare up the steps—we must step up the stairs.”—Vance Havne

“If you don’t do it excellently, don’t do it at all. Because if it’s not excellent, it won’t be profitable or fun, and if you’re not in business for fun or profit, what the hell are you doing there?”—Robert Townsend

“Opportunities multiply as they are seized.”—Sun Tzu

“Whatever you fear most has no power.. it is your fear that has the power.”
—Oprah Winfrey

“I would rather have a good plan today than a perfect plan two weeks from now.”—George S. Patton

“There are two primary choices in life: accept conditions as they exist, or accept responsibility for changing them.”—Denis Waitley

“Action may not always bring happiness, but there is no happiness without action.”—Benjamin Disraeli

“Nobody can go back and start a new beginning, but anyone can start today and make a new ending.”—Maria Robinson

”The greatest mistake we make in living is living in constant fear that we will make one.”—John C. Maxwell

“Only those who will risk going too far can possibly find out how far one can go.”—T.S. Eliot

“Extend courtesy, thoughtfulness, and respect to everyone. Including yourself.”
—Don Cooper

For more inspirational quotations, check out Great Thoughts on Sales, Business and Success Volume I, Volume II, Volume III, Volume IV, Volume V, Volume VI, Volume VII, and Volume VIII.

What are some of your favorite quotations? Share them in the comments section below!