Wondering where your next sales lead is coming from? Wonder no more! There are lots of places to find potential prospects—some in the physical world and some in the digital. Here are—in alphabetical order—17 of them:
2. Chambers of Commerce
5. Google ads
6. Industry events
8. Lead-sharing groups
10. Mailing lists
11. Networking events
14. Trade shows
16. Your existing customers
Each of these options has multiple opportunities for reaching potential buyers. Pick three or four places to devote your time and figure out how to maximize your investment in each. If something doesn’t work, tweak what you’re doing or try another place altogether.
The important thing for your sales is not to sit around waiting for prospects to find you. They may find your competition first, or they may never even realize they need you. Instead, go after them. You know where they are.
Everyone sends Christmas cards. Their impact is minimal, because we all receive so many of them that none stand out.
Instead, try sending your prospects and customers Valentine’s Day cards. Not the big, fancy, expensive ones. I’m talking about the little ones with cartoon characters on them that come 30 or so to a pack. The kind we used to give each other in third grade. At just a few dollars a package, they’re a marketing bargain.
You might add a short note—something like:
• LOVE having you as a client
• You & Us 4ever
• We’ll Stand By You
• Let’s Get Busy
• Call Me, Maybe?
• You’ll love working with us
• Miss You
• Let us be your one & only
Send them off to your clients and prospects in your own (hand-addressed) envelopes and wait for the response.
If you want to up the ante, include a few—or a package of—Conversation Hearts candies. Or a few chocolate hearts. Or some other Valentine’s candy. Your investment will be a little more, but your impact will be even greater.
This is an especially powerful tactic when dealing with prospects. A survey conducted by Britt Beemer for American Demographics found that 70.1% of respondents would switch to a different vendor if the company was more fun to do business with.
That company could be yours. Wouldn’t you love that?