Seven Business Failures You Can Learn From

December 27th, 2016

Seven Business Failures You Can Learn FromFailure leads to success, if you learn from it. But what’s better than learning from your failures? Learning from someone else’s failures!

Listen in as Jeff Shuey (Chief Evangelist at K2), Andrea Waltz (author of Go For No), Stewart Rogers (Director of Marketing Technology for VentureBeat), Finka Josie Jerkovic (Leadership Empowerment Coach), Yared Akalou (Design Strategist) and I join Michele Price (The Growth Hacking CMO) on Breakthrough Radio. As the seven of us discuss our biggest failures of 2016 and what we learned from them, you’ll pick up some valuable insights you can profit from in your own business or sales career.

The complete show is two hours long, so you’ll probably want to download it to your favorite mobile device.


To learn more about my fellow business experts featured in this program, click their names above to follow them on Twitter or click their company names above to visit their web sites.

What was your biggest failure this past year? And what did you learn from it? Share in the comments section below!

Are You Using This Powerful Word Enough?

December 13th, 2016

Are You Using This Powerful Sales Word Enough?Words have power. And some words have more power than others. Some of the most powerful words you can use in your sales and marketing efforts include “free,” “proven,” and “you.”

There is one word, however, that is not just extremely powerful, it’s also highly versatile—giving you multiple opportunities to leverage its power to increase your sales. What’s the word?

“Only”

“Only” is unique in that it works three ways:

First, it conveys scarcity of opportunity.
• “We only have two left in stock.”
• “They are only available for three months out of the year.”
• “We only accept six new clients a month.”

Scarcity creates desire and urgency, because people fear missing out. As a result, “only” encourages buyers to act now rather than waiting.

Second, it denotes exclusivity of a feature, function or benefit.
• “This is the only product that . . .”
• “This is the only service that also . . .”
• “We are the only company that . . .”
• “We are the only authorized . . .

Exclusivity is a selling point. People invariably want the best and exclusivity is associated in our minds with the best. Additionally, people like to feel that they are members of a select group, and the word “only” promises that feeling.

Third, it acts as a minimizer.
• “You only need to . . .”
• “Only three easy payments . . .”
• “Your investment is only . . .”

“Only” has the power to make numbers seem smaller. For example, psychologists have proven that people perceive “only $25” to be less than simply “$25.” The word “only” implies that the price could be—and in fact, should be—more, but isn’t, creating the impression of savings. For that reason, whenever you’re stating a price—whether verbally or in print—be sure to precede it with “only.”

There you have it. One word, three ways to use it to boost your sales. Are you taking full advantage of it?

Five Myths that Jeopardize Your Sales

December 6th, 2016

Five Myths that Jeopardize Your SalesThe world is full of myths, and the field of sales has its share. But while myths can be entertaining—and even instructional—they can be dangerous if taken seriously.

Listen to my appearance on Breakthrough Radio with Michele Price. In this segment, I do what a heretic does best, debunking five common myths that are likely costing you sales. You’ll also discover insights and tactics that will enable you to boost your sales quickly, ethically and profitably!

To learn more about Michele Price and listen to her interview other business experts on Breakthrough Radio (which I highly recommend), check out TheBreakthroughRadio.com.