Seven Business Mistakes and What You Can Learn From Them

December 26th, 2013

“Learn from the mistakes of others. You can’t live long enough to make them all yourself. ” —Eleanor Roosevelt

What happens when seven business experts come together and share their biggest mistakes from the past year? An incredible outpouring of raw honesty, riotous laughter, keen insights and valuable advice.

Listen in as Dino Dogan (founder of Triberr), Andrea Waltz (author Go For No), Geoff Livingston (founder of Tenacity 5 Media), Stephanie Calahan (The Business Catalyst™), Daniel Cohen (founder of RedShift Writers) and I join Michele Price on Breakthrough Business Strategies Radio. As the seven of us discuss our biggest failures and offer each other ideas about how to do better next year, you’re guaranteed to glean some useful wisdom you can apply to your own business or sales career.

Be Advised: The complete show is about an hour and twenty minutes, so you’ll probably want to download it to your favorite mobile device. To do so, right-click the link and select “Save Target As…”

Seven Business Mistakes and What You Can Learn From Them: Breakthrough Business Strategies Radio (mp3)

To learn more about my fellow business experts featured in this program, click their names above to follow them on Twitter or click their company names above to visit their web sites.

What was your biggest mistake this past year? And what are you planning to do differently next year? Share in the comments section below!

Can You Charge More?

December 18th, 2013

What would happen if you charged more for your product or service? Would sales drop? Would you experience backlash from your customers?

The makers of the party game Cards Against Humanity decided to find out. So on Black Friday—one of the biggest shopping days of the year—instead of discounting the price of the game, they raised it.

For one day only.

That’s right. On Black Friday—and only on Black Friday—you could buy the game for $5 more than the regular price.

What happened?

Sales went up.

Compared to the days leading up to Friday as well as to Black Friday the previous year, sales actually increased slightly. They increased again on Saturday. Dramatically. (Likely due to the press coverage and social media sharing of their stunt.)

There are two valuable lessons to take away from this experiment:

1. Do the opposite of what everyone else is doing.
Don’t follow the herd. Figure out how you can be different. Take risks that separate you from your competitors. Failure is possible, but so is enormous success.

2. Price is not the biggest buying factor.
While price is always a factor, it’s never the only one. And rarely the biggest one. There are so many other things that matter to your buyers. Determine what those items are and focus on them.

Don’t let fear keep you from charging what you should. If your product or service rocks, people will pay more for it. Even when they don’t have to.

Four Things to Do Now to Set Up Next Year’s Sales Success

December 4th, 2013

As 2013 is winding down, it’s time to give serious thought to 2014. Namely, what can you do now to create more sales next year?

Listen to my appearance on Breakthrough Business Strategies Radio with Michele Price. In this nine-minute segment, I share four specific actions you can take this month to set the stage for a tremendous 2014!

To listen, just click on the link below. Or to download the segment to listen later, right-click the link and select “Save Target As…”

Four Things to Do Now to Set Up Next Year’s Sales Success: Don Cooper on Breakthrough Business Strategies Radio (mp3)

To learn more about Michele Price and listen to her interview other business experts on Breakthrough Business Strategies Radio (which I strongly recommend), check out