I recently received a message via social media from an acquaintance. (I won’t use the word “friend” because I don’t actually know the person particularly well.) It was a rather long sales letter. The message related how …
23 Ways to Build Trust
In my last post, I wrote about the fact that if you want to increase your sales, you need to build trust with your prospects to overcome their natural skepticism and cynicism. Which, naturally, leads to a question: …
Whose Side Are You On?
As salespeople, professionals and business owners, we tend to believe that we’re working in our prospect’s best interests. If we recommend a product or service to them, it’s because we think it will help them solve their …
Three Keys to Charging More
Are you losing sales to low-priced competitors? You don’t have to lose the business! And you don’t have to drop your prices either! Listen to my appearance on Breakthrough Business Strategies Radio with Michele Price …
How NOT to Use Photos in Your Sales Efforts
I recently received a marketing piece in the mail from a local car care company. It was an oversized postcard listing their services and specials. But what stood out were the two photos—for all the wrong reasons. On the …
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