Remember when 25 cents was really worth something? Here are a few things you can’t buy for a quarter anymore: • Loaf of bread • Candy bar • Deck of cards • Shoe shine • Can of soda • Newspaper • Ice cream cone • …
Sales Going to the Cats
I saw something in the grocery store yesterday that caused me to wonder if perhaps the apocalypse is nigh. A nationally-known pet food company has introduced a line of appetizers for cats. I’ll repeat that in case you …
Good News About Bad News
There’s plenty of depression about the recession. The National Federation of Independent Businesses just released the results of their latest monthly survey, which showed that, despite the reports of “green shoots,” …
Why People Buy
If you want to increase your sales, it helps to understand why people buy things. The more you know about a prospect’s motivation, the more effectively you can position your product or service. Be aware that I’m not …
Are All Salespeople Scumbags?
I’ve been cringing every time I’ve seen an ad for the upcoming film The Goods. If the commercials are any indication, the movie promises to reinforce every negative stereotype the world already has about salespeople being …
Nine Words You Should Never Use with Customers
Words have power. And while many words have the power to help you make the sale, some words have the power to sabotage it. If you want to increase your sales, here are nine words you should avoid using with prospects and …
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